Objective:
By the end of this lesson, students should understand what an email list is, why it’s important, and how to start building one from scratch.
📘 Introduction
Imagine owning a shop where you can directly message your loyal customers anytime. That’s what an email list gives you—a direct and personal way to communicate with people interested in your content, products, or services.
An email list is a collection of email addresses from people who have chosen to hear from you. These people could be students, clients, or followers. Your email list is one of your most valuable digital assets because it gives you full control—unlike social media platforms that can change algorithms or block accounts.
Why Building an Email List Matters
You own it – Unlike Facebook or Instagram followers, your email list belongs to you.
High engagement – Emails have better open and click-through rates than social media posts.
Targeted communication – You can send personalized messages, promotions, or lessons.
Higher sales – Email marketing often has one of the highest returns on investment (ROI)
🛠️ How to Start Building an Email List
1. Choose an Email Marketing Tool
Use free tools like:
Mailchimp
Sender.net
Brevo (formerly Sendinblue)
MailerLite
These tools help you collect, manage, and send emails easily.
2. Create a Lead Magnet
Offer something valuable in exchange for someone’s email. Examples:
Free ebook or PDF
Discount code
Free online course or lesson
Helpful checklist or guide
3. Design a Sign-Up Form
Your tool will let you create a simple form with fields like Name and Email. Add it to:
Your website/blog
Landing pages
WhatsApp or social media bio links
4. Promote the Form Everywhere
Encourage people to join your email list by sharing your lead magnet and form on:
WhatsApp groups
Facebook posts
YouTube video descriptions
Website pop-ups
5. Be Honest and Clear
Always tell people what they’ll receive. Example: “Subscribe to get free weekly business tips.”
📝 Activity
Create a simple lead magnet idea you can offer, and write a short message to encourage people to sign up.
✅ Summary
Building an email list is your first step to powerful email marketing. It allows you to communicate directly with your audience, build trust, and promote your offers. Start with free tools, offer value, and promote your sign-up form consistently.
Objective:
By the end of this lesson, students will understand what a newsletter is, how to structure it, and how to create and send a simple one using free tools.
📘 Introduction
A newsletter is a type of email that keeps your audience informed, inspired, and engaged. It’s like a digital letter that you send regularly—weekly, monthly, or as needed—to share news, tips, promotions, or updates.
Think of a newsletter as your voice in someone’s inbox. It helps you build a long-term relationship with your audience.
Why Newsletters Are Important
Keep your audience connected to your brand or mission
Share helpful content, tips, or news
Promote your services, products, or courses
Increase traffic to your website or blog
Build trust and loyalty over time
🛠️ How to Create a Basic Newsletter
1. Choose Your Email Marketing Tool
Use beginner-friendly tools like:
Mailchimp
MailerLite
Sender.net
Brevo
These tools have ready-made templates you can customize.
2. Decide What to Include
A good newsletter includes:
Greeting – Warm and personal ("Hi John!")
Main Message – Share a tip, story, news, or update
Call-to-Action (CTA) – Invite the reader to do something (visit your blog, watch a video, sign up for a course)
Contact Info or Social Links – Let people connect with you further
Example Layout:
Subject: 3 Simple Ways to Grow on Social Media
Hi [Name],
Want to grow your audience this week? Here are 3 tips that work...
👉 Tip 1: Post 3 times a week
👉 Tip 2: Use trending hashtags
👉 Tip 3: Reply to every comment
Ready to grow faster? Read our full blog post here.
Cheers,
[Your Name]
3. Keep it Short and Simple
Your message should be clear and easy to read. Use bullet points, bold text, and images if needed.
4. Test and Send
Preview the email and send a test to yourself before hitting “Send to All.”
📝 Activity
Draft a short 3-paragraph newsletter promoting your blog, YouTube channel, or a free lesson.
Objective:
By the end of this lesson, students will know the best free and paid tools available for email marketing, their features, and how to choose the right one for their goals.
📘 Introduction
Email marketing becomes easier and more powerful when you use the right tools. These tools help you collect email addresses, design newsletters, send campaigns, and track results. Even if you’re a beginner, many of these platforms offer simple drag-and-drop features to help you get started.
Let’s explore the most helpful email marketing tools available today.
🛠️ Top Email Marketing Tools
1. Mailchimp (Free + Paid)
Very popular for beginners
Drag-and-drop email builder
Allows up to 500 contacts on the free plan
Offers templates, automation, and analytics
Mobile app available
2. MailerLite (Free + Paid)
Clean interface and beginner-friendly
Free for up to 1,000 subscribers
Landing pages and pop-up forms included
Excellent email automation features
3. Sender.net (Free + Paid)
Free for up to 2,500 subscribers and 15,000 emails/month
Easy-to-use newsletter builder
SMS and push notification support
Good for bloggers and small businesses
4. Brevo (formerly Sendinblue) (Free + Paid)
Offers email + SMS marketing
Free plan allows 300 emails per day
Includes marketing automation
Great for eCommerce and service businesses
5. ConvertKit (Free + Paid)
Popular with creators (bloggers, YouTubers)
Free for up to 1,000 subscribers
Focuses on email sequences and automation
Simple interface with tagging and segmentation features
How to Choose the Right Tool
When choosing your tool, consider:
Your number of subscribers
What type of emails you want to send
Your need for automation
If you want landing pages or sign-up forms
Ease of use and available templates
Tip: Start with a free plan until you grow your list and revenue.
📝 Activity
Choose one email tool from the list and visit its website. Sign up for a free account and explore its dashboard. Write down 3 features you like.
✅ Summary
The right tool can make email marketing fast, easy, and effective. Whether you’re running a blog, online school, or small business, tools like Mailchimp, MailerLite, and Brevo give you everything you need to succeed. Start small, explore, and grow confidently
Objective:
By the end of this lesson, students will understand how to create and send a complete email marketing campaign using free tools like Mailchimp or MailerLite.
📘 Introduction
An email campaign is a message you send to a group of people (your email list) to share a specific idea, offer, or update. It could be about a product launch, new video, blog post, free course, or even just a motivational tip. In this lesson, we’ll walk through how to create and send a basic campaign using a real example.
Let’s practice together!
🛠️ Steps to Create a Sample Campaign
Step 1: Log into Your Email Tool
Use Mailchimp, MailerLite, Sender.net, or Brevo. Most tools have a dashboard that lets you start a “campaign” or “email.”
Step 2: Start a New Campaign
Click on “Create Campaign” or “New Email.”
Choose:
Campaign name (e.g., SkillBridge Free Course Alert)
Email type: Regular
Audience: Select the group to send to
Step 3: Write the Email
Use a pre-made template or a blank one. Fill in the parts:
Subject Line:
👉 “New Lesson Just Dropped: Learn Social Media Marketing!”
Header:
📢 “We’ve got something exciting for you!”
Body:
Hi [First Name],
We’ve just uploaded a new 20-minute lesson on Social Media Marketing, perfect for beginners like you. Learn how to build your business page, optimize your profile, and grow your audience.
👉 Click here to watch now: [Insert link]
Stay learning,
SkillBridge Team
Step 4: Add Image or Button (Optional)
Insert a picture or a button that links to your YouTube video, website, or blog.
Step 5: Preview and Test
Check your email layout and send a test to yourself.
Step 6: Send or Schedule
Set your campaign to send immediately or schedule for a specific time.
📝 Activity
Create a sample campaign promoting a free course or lesson. Include a subject line, greeting, message body, and call-to-action. Use any tool and test it by sending it to your own email.
✅ Summary
Practicing a campaign gives you real confidence. Keep your message clear, friendly, and helpful. With simple tools and the right content, anyone can run a professional campaign—even you!
Comments
Post a Comment