⬅ Previous Next ➡

⬅ Previous Next ➡ 🔹 Module 1.1 What Sales and Marketing Really Means Learning Objectives By the end of this lesson, the learner should be able to: Explain the real meaning of sales and marketing in simple terms. Distinguish clearly between sales and marketing using practical examples. Describe how sales and marketing work together to grow a business. Identify common mistakes businesses make when they confuse sales with marketing. Apply a simple sales-and-marketing system to a small business in Malawi or anywhere. Introduction Many people think sales and marketing are the same thing. Others think marketing is only “posting on Facebook,” while sales is only “convincing someone to buy.” In real business, sales and marketing are bigger than that. Sales and marketing are the two main engines that bring money into a business. If your business has a good product but weak sales and marketing, the business will struggle. If your business ha...

⬅ Previous Next ➡ 🔹 Lesson 1: Who is Your Customer? - Target Market Basics Learning Objectives By the end of this lesson, the learner should be able to: Define a target market and explain why it is crucial for business success. Identify the ideal customer for any product or service. Segment customers based on demographics, needs, behavior, and location. Avoid wasting resources marketing to the wrong people. Apply a practical method to create a target customer profile for your business. Introduction Many businesses fail or struggle because they try to sell to everyone. They post, shout, and promote their products broadly, hoping someone will buy. This is called “spray and pray” marketing, and it wastes time, money, and effort. The truth is, not everyone is your customer. Successful businesses identify exactly who their customers are , understand their needs, and focus on reaching them. This is called targeting your market . When you...