SkillBridge Modules Toggle Theme Module 1: Introduction to Digital Marketing 1.1 What is Digital Marketing? 1.2 Digital vs Traditional Marketing 1.3 Types of Digital Channels 1.4 Understanding the Customer Module 2: Social Media Marketing 2.1 Setting up Business Pages on Social Media 2.2 Profile Optimisation and Branding 2.3 Mordern Visiblity Booster that works on Facebook instead of Hashtags 2.4 Influencer Marketing Module 3: Content Marketing 3.1 Content Marketing- Giving value before selling 3.2 Types of Content Marketing 3.3 Story telling in Marketing 3.4 Free tools fot content marketing Module 4: Search Engine Optimization (SEO) 4.1 What is SEO? 4.2 Key words Basics 4.3 On page SEO 4.4 Introduction to Google Search Console ...

SkillBridge Modules Toggle Theme Mojwani 1: Introduction to Digital Marketing 1.1 What is Digital Marketing? 1.2 Digital vs Traditional Marketing 1.3 Types of Digital Channels 1.4 Understanding the Customer Mojwani 2: Social Media Marketing 2.1 Facebook & Instagram Strategy 2.2 Twitter and LinkedIn Marketing 2.3 Creating Social Media Content 2.4 Scheduling & Engagement Mojwani 3: Email & Website Marketing 3.1 What is Email Marketing? 3.2 Building Email Lists 3.3 Landing Pages 3.4 Calls to Action (CTAs) Mojwani 4: Search Engine Optimization (SEO) 4.1 What is SEO? 4.2 On-Page SEO Techniques 4.3 Keywords and Ranking 4.4 SEO Tools and Resources Mojwani 5: Analytics and Tracking 5.1 Using Google Analytic...

SkillBridge Module Button Toggle Theme Mojwani 1: Introduction to Digital Marketing 1.1 What is Digital Marketing? 1.2 Digital vs Traditional Marketing 1.3 Types of Digital Channels 1.4 Understanding the Customer Journey(Marketing funnel) SkillBridge Module Button Toggle Theme Mojwani 1: Introduction to Digital Marketing 1.1 What is Digital Marketing? 1.2 Digital vs Traditional Marketing 1.3 Types of Digital Channels 1.4 Understanding the Customer SkillBridge Module Button Toggle Theme Mojwani 1: Introduction to Digital Marketing 1.1 What is Digital Marketing? 1.2 Digital vs Traditional Marketing 1.3 Types of Digital Channels 1.4 Understanding the Customer SkillBridge Module Button ...

← Previous Next → Lesson 1: How to Create a Digital Marketing Plan Objective: By the end of this lesson, students will understand the steps involved in building a complete digital marketing plan for a business, project, or personal brand. 📘 Introduction A digital marketing plan is like a roadmap. It shows where you want to go, how to get there, and what tools to use. Without a plan, you may waste time and money on content or ads that don’t work. In this lesson, you will learn how to create a simple but effective digital marketing plan that you can apply to any brand or business.  Step 1: Know Your Goals Ask yourself: What do I want to achieve? Your goals must be SMART: Specific (clear) Measurable (you can track progress) Achievable (realistic) Relevant (fits your purpose) Time-bound (has a deadline) 📝 Example: “Get 1,000 email subscribers in 3 months.” 👥 Step 2: Define Your Audience Know who you are talking to. Who is your ideal customer? What are their problem...

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