Module 1: Introduction to Digital Marketing
1.1 What is Digital Marketing?
1.2 Digital vs Traditional Marketing
1.3 Types of Digital Channels
1.4 Understanding the Customer Journey
---
Module 2: Social Media Marketing (SMM)
2.1 Setting Up Business Pages (Facebook, Instagram)
2.2 Profile Optimization & Branding
2.3 Using Hashtags and Captions
2.4 Free Tools for Social Media (Meta Studio, Buffer)
---
Module 3: Content Marketing Basics
3.1 What is Content Marketing?
3.2 Types of Content (Text, Image, Video, Infographics)
3.3 Storytelling in Marketing
3.4 Free Tools: Canva, Google Docs
---
Module 4: Search Engine Optimization (SEO)
4.1 What is SEO?
4.2 Keyword Basics
4.3 On-Page SEO (Titles, Meta Description)
4.4 Intro to Google Search Console
---
Module 5: Email Marketing
5.1 Building an Email List
5.2 Creating a Basic Newsletter
5.3 Tools: Mailchimp or MailerLite
5.4 Sample Campaign Practice
---
Module 6: Basics of Paid Advertising
6.1 What is Paid Advertising?
6.2 Facebook Ad Boosting (Simple Demo)
6.3 Intro to Google Ads
6.4 Organic vs Paid Reach
---
Module 7: Analytics and Tracking
7.1 Why Analytics Matter
7.2 Facebook Insights
7.3 Google Analytics (Intro)
7.4 Understanding Reach, Engagement, and Conversions
Comments
Post a Comment