Mojwani 1: Introduction to Digital Marketing
- 1.1 What is Digital Marketing?
- 1.2 Digital vs Traditional Marketing
- 1.3 Types of Digital Channels
- 1.4 Understanding the Customer
Mojwani 2: Social Media Marketing
- 2.1 Facebook & Instagram Strategy
- 2.2 Twitter and LinkedIn Marketing
- 2.3 Creating Social Media Content
- 2.4 Scheduling & Engagement
Mojwani 3: Email & Website Marketing
- 3.1 What is Email Marketing?
- 3.2 Building Email Lists
- 3.3 Landing Pages
- 3.4 Calls to Action (CTAs)
Mojwani 4: Search Engine Optimization (SEO)
- 4.1 What is SEO?
- 4.2 On-Page SEO Techniques
- 4.3 Keywords and Ranking
- 4.4 SEO Tools and Resources
Mojwani 5: Analytics and Tracking
- 5.1 Using Google Analytics
- 5.2 Understanding Metrics
- 5.3 Tracking User Behavior
- 5.4 Reporting & Improving
Mojwani 6: Content Marketing Strategy
- 6.1 Types of Content
- 6.2 Blog Writing Tips
- 6.3 Video & Visuals
- 6.4 Engagement through Storytelling
Mojwani 7: Paid Advertising
- 7.1 Facebook Ads
- 7.2 Google Ads
- 7.3 Budgeting for Ads
- 7.4 Ad Optimization
Mojwani 8: Digital Strategy & Planning
- 8.1 Defining Your Goal
- 8.2 Creating a Plan
- 8.3 Assigning Tasks
- 8.4 Measuring Success
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