⬅ Previous Next ➡ 🔹 Lesson 1:How to Do Market Research Using Your Phone Learning Objectives By the end of this lesson, the learner should be able to: Understand what market research is and why it is essential for business success. Identify different types of market research (primary and secondary). Use practical methods to conduct market research using just a smartphone. Analyze competitors, customers, and trends to make informed business decisions. Apply insights from research to improve products, services, and marketing strategies. Introduction Many businesses fail because they assume they know what customers want, how much they are willing to pay, or who their competitors are. Guesswork is risky. Market research is the process of collecting and analyzing information about your customers, competitors, and the industry to make better business decisions. The good news is that you don’t need expensive tools, surveys, or a full team to do ...

⬅ Previous Next ➡ 🔹 Lesson 1: What Branding Really Means (Not Just a Logo) Learning Objectives By the end of this lesson, the learner should be able to: Define branding and understand why it goes far beyond just a logo or design. Identify the core elements of a strong brand. Understand how branding influences customer perception, trust, and loyalty. Apply practical strategies to build a recognizable and trusted brand. Differentiate your brand from competitors through consistent messaging and identity. Introduction Many small businesses think branding is just a logo, a name, or a catchy slogan. While these are parts of branding, true branding is the perception and experience your customers have with your business . Branding is what makes people recognize, trust, and choose your business repeatedly . A strong brand communicates your values, quality, and promise in a way that resonates with customers. In today’s competitive market, b...