🌍ENTREPRENEURSHIP COURSE OUTLINE

SkillBridge Institute

ENTREPRENEURSHIP MASTERY: FROM IDEA TO INCOME
World-Class • Practical • Results-Oriented

📘 Course Summary

This course equips learners with real-world entrepreneurial skills to start, grow, and sustain profitable businesses using local opportunities, innovation, and digital tools.

⏳ Duration

4 Weeks (Self-paced + Practical Activities)

🎓 Level

Beginner to Intermediate

📥 Requirements

• A smartphone
• Internet access
• Commitment to practical activities

📜 Certification

A verified Entrepreneurship Certificate awarded by SkillBridge Institute upon completion.

📘 MODULE 1: Introduction to Entrepreneurship

Objective: Understand the meaning, importance, and mindset of entrepreneurship.

Lessons:
• What is Entrepreneurship?
• Entrepreneur vs Businessperson
• Importance of Entrepreneurship in Africa’s Economy
• Traits and Habits of Successful Entrepreneurs

Practical Activities:
✓ Write your “Entrepreneur Story”
✓ Identify 3 local problems you can turn into opportunities

Join Module 1

💡 MODULE 2: Business Ideas & Opportunity Validation

Objective: Learn how to generate, assess, and validate profitable business ideas.

Lessons:
• Sources of Business Ideas
• Identifying Market Gaps
• Creativity & Innovation
• Validating Your Idea

Integrated Lab:
✓ Mini market survey
✓ Interview 3 customers
✓ Build a simple prototype
✓ Select final idea

Join Module 2

🧱 MODULE 3: Business Planning & Strategy

Objective: Develop an actionable business plan.

Lessons:
• Structure of a Business Plan
• Vision, Mission & Goals
• Value Proposition
• Business Strategy

Activities:
✓ Draft a 2-page business plan
✓ Include prototype feedback
✓ Present mini plan for review

Join Module 3

💰 MODULE 4: Financial Management

Objective: Manage business finances smartly.

Lessons:
• Key Financial Terms
• Budgeting & Cash Flow
• Record Keeping
• Raising Capital

Lab:
✓ Prepare a startup budget
✓ Calculate break-even point
✓ Track expenses & revenue

Join Module 4

📣 MODULE 5: Marketing & Sales

Objective: Attract, sell to, and retain customers.

Lessons:
• Target Market
• Marketing Plan
• Digital Marketing
• Sales Psychology

Activities:
✓ Run a 3-day campaign
✓ Create 1 marketing post
✓ Collect feedback

Join Module 5

🤝 MODULE 6: Operations & Customer Management

Objective: Deliver excellent customer service.

Lessons:
• Business Operations
• Customer Care
• Team Management
• Quality Control

Activities:
✓ Customer Journey Map
✓ Daily operations checklist
✓ Simulate serving customers

Join Module 6

⚖️ MODULE 7: Legal & Ethical Aspects

Objective: Understand compliance and ethics.

Lessons:
• Business Registration
• Licenses & Tax Basics
• Ethics & Responsibility
• Risk Management

Activities:
✓ Legal steps checklist
✓ Identify ethical challenges

Join Module 7

🌱 MODULE 8: Growth & Digital Presence

Objective: Grow your business and create a digital footprint.

Lessons:
• Growth Strategies
• Innovation
• Monitoring Performance
• Sustainable Entrepreneurship

Lab:
✓ Launch business page
✓ Post 3 updates
✓ Create 6-month growth plan

Join Module 8

🧭 MODULE 9: Entrepreneurship in the Digital Era

Objective: Use technology to grow your business.

Lessons:
• E-commerce
• Social Media Branding
• Mobile Money
• AI & Business

Activities:
✓ Create online catalog
✓ Try one digital sales method

Join Module 9

💼 MODULE 10: Pitching, Networking & Capstone

Objective: Present your business professionally.

Lessons:
• Crafting a Pitch
• Presenting to Investors
• Networking & Mentorship
• Startup Simulation

Capstone:
✓ Present final business
✓ Receive expert review

Join Module 10