🔹 Lesson 1: What is Digital Marketing Your long content of more than 600 words can be placed here... LESSON 1: UNDERSTANDING THE DIGITAL MARKET Learning Objectives By the end of this lesson, you should be able to: Define a digital market. Explain how the digital market differs from a traditional market. Identify important factors that influence digital markets. Understand how consumers behave in digital environments. Explain why businesses need to research their digital market before marketing. Introduction Before a business starts advertising, creating social media content or launching a new product, it needs to understand the market in which it will operate. Marketing without understanding the market can result in wasted money, poor messaging and difficulty reaching the right customers. A digital market is an environment where customers and businesses interact through digital technologies and platforms. These interactions can involve discovering products, comparing alte...