Digital Marketing Professional Program — 2026

Digital Marketing Course Outline

Master Ecosystem Strategy, Content Design, SEO, Paid Ads, AI Automation, & Analytics

⏳

Course Scale

12 Modules (55 Total Lessons)

📱

Delivery Method

Telegram Self-Paced Learning

📈

Course Level

Beginner to Intermediate

🎨

Practical Portfolio

2 Hands-on Applied Projects

📋 Detailed Curriculum & Module Outlines

Click on "Explore Module" to access specific reading materials, practical tools, and resources.

Module 1

Fundamentals of Digital Marketing

Explore Module →

• What Is Digital Marketing?
• Digital Marketing vs Traditional Marketing
• How Digital Marketing Works
• The Digital Marketing Ecosystem
• Understanding the Digital Customer Journey

Module 2

Digital Marketing Strategy and Market Research

Explore Module →

• Understanding the Digital Market
• Identifying and Understanding the Target Audience
• Customer Needs, Problems and Online Behaviour
• Conducting Online Competitor Research
• Developing a Digital Marketing Strategy

Module 3

Social Media Marketing

Explore Module →

• Introduction to Social Media Marketing
• Choosing the Right Social Media Platforms
• Building a Professional Social Media Presence
• Growing and Engaging an Online Audience
• Developing Effective Social Media Marketing Strategies

Module 4 — Practical Lab (Portfolio Assignment 1)

Practical Digital Content Design Using Canva

Explore Module →

• Introduction to Canva for Digital Marketing
• Selecting Templates, Colours, Fonts and Images
• Designing Professional Social Media Marketing Posts
• Writing Captions and Calls-to-Action for Designed Content
• Practical Assignment: Creating a Digital Content Design Portfolio

💼 Portfolio Output: Three social media designs, captions, and a brief explanation of their target audience and marketing purpose.

Module 5

Content Marketing and Digital Copywriting

Explore Module →

• Understanding Content Marketing
• Types of Digital Marketing Content
• Content Planning and Content Calendars
• Writing Effective Digital Marketing Copy
• Creating Engaging Content with Strong Calls-to-Action

Module 6

Search Engine Marketing and SEO

Explore Module →

• Introduction to Search Engine Marketing
• Understanding Keywords and Search Intent
• On-Page Search Engine Optimisation (SEO)
• Creating Search-Friendly Digital Content
• Improving Online Search Visibility

Module 7

Paid Digital Advertising

Explore Module →

• Introduction to Paid Digital Marketing
• Understanding Digital Advertising Objectives
• Audience Targeting and Ad Placement
• Designing Effective Digital Advertisements
• Advertising Budgets, Costs and Campaign Optimisation

Module 8

Digital Lead Generation and Marketing Funnels

Explore Module →

• Understanding Digital Leads and Lead Generation
• Organic and Paid Lead Generation Strategies
• Understanding and Developing Digital Marketing Funnels
• Lead Nurturing and Customer Conversion

Module 9 — Practical Lab (Portfolio Assignment 2)

Practical Digital Marketing Strategy Using Google Docs

Explore Module →

• Introduction to Google Docs for Digital Marketing Reports
• Defining Campaign Objectives and Target Audiences
• Developing a Digital Marketing Content Plan and Selecting Channels
• Preparing a Campaign Budget and Key Performance Indicators (KPIs)
• Practical Assignment: Developing a Complete Digital Marketing Strategy and Campaign Report

💼 Portfolio Output: A professionally formatted campaign report containing objectives, target audience, marketing channels, a seven-day content plan, proposed budget, KPIs and a monitoring approach.

Module 10

Mobile, Messaging and Direct Digital Marketing

Explore Module →

• Introduction to Mobile Marketing
• WhatsApp Marketing Strategies
• Email Marketing Fundamentals
• Digital Messaging and Customer Communication

Module 11 — Modern AI Integration

AI and Automation in Digital Marketing

Explore Module →

• Introduction to AI-Powered Digital Marketing
• Using AI for Digital Content Creation
• Using AI for Marketing Research and Content Planning
• Marketing Automation and Automated Communication

Module 12

Digital Marketing Analytics and Performance Measurement

Explore Module →

• Introduction to Digital Marketing Analytics
• Understanding Reach, Impressions, Engagement and Clicks
• Measuring Leads, Conversions and Campaign Performance
• Analysing Marketing Data and Identifying Improvement Opportunities