← Previous Next → Lesson 1: Content Marketing – Giving Value Before Selling ? Objective: By the end of this lesson, students should understand how content marketing works, why it's powerful, and how to use it strategically to attract and retain customers. 📘 Introduction Imagine you're a tailor. Instead of just posting pictures of your clothes, what if you shared tips like “How to Choose the Right Fabric” or “Simple Outfit Ideas for Church or Office”? That’s content marketing — giving your audience free, useful content that educates, inspires, or solves problems before asking them to buy anything. Content marketing works silently but powerfully. It builds trust, positions you as an expert, and keeps people coming back for more. What is Content Marketing? Content marketing is the process of creating and sharing valuable, relevant content — like tips, videos, blog posts, stories, or tutorials — to attract and keep your target audience. Unlike direct ads that pu...

📘  Lesson 1: Setting Up Business Pages on Social Media 🎯 Objective: By the end of this lesson, students should be able to explain the importance of a business page and know how to set one up on platforms like Facebook or Instagram. 📘 Introduction If you want to grow a business online, you must move beyond just posting on your personal profile. Why? Because your personal profile is meant for friends and family — but a business page is your professional digital shopfront. It tells people: “I’m serious. I’m open for business.” Whether you're selling clothes, offering lessons, farming products, or any service — your business needs a digital home. A well-set-up business page makes it easier to attract customers, gain trust, and run proper promotions. 📌 What is a Business Page? A business page is a special kind of profile designed for businesses, brands, or public figures. It gives you tools that personal accounts do not have, such as: A contact button Business location and hours Pag...

← Previous Next → Lesson 1: What is Digital Marketing? 🎯 Objective: By the end of this lesson, students should be able to explain what digital marketing is and give simple examples. 📘 Introduction Imagine you want to sell handmade shoes. You could print flyers and walk around town, or you could take a photo and post it on Facebook or WhatsApp. In minutes, hundreds of people could see your shoes — even people far from your town. That’s the power of digital marketing — using the internet and digital tools to promote and sell. 📌 Definition Digital Marketing means using digital platforms like phones, computers, and the internet to share your products, services, or ideas with others. Instead of only using posters, newspapers, or radio, you can now use: Facebook, Instagram, WhatsApp Websites and blogs Email and SMS Search engines like Google Video platforms like YouTube This allows your message to travel faster and reach more people — even while you sleep. Real-Life ...

POEM TITLES

 By Jona poems  We have seen days, Nights, and years kiss the ground. Still we wait  For glory yet to be found. Some still say, “Maybe tomorrow it will come,” But it doesn’t. They dance and cheer, Yet grief still sits In the silence of our hearts. Sixty-one years have passed, But nothing has changed. We are in motion  But there is no movement. No progress. No light. Are we blind? Or just pretending? Every 6th of July, We hang our flags high, We wear colours bright, We sing of freedom… Yet hunger still walks Boldly through our homes. Schools still broken. Hospitals  still bleeding. Harmony  still missing In the sheds where we sleep. But we keep on celebrating, Smiling through pain, Marching On the backs of the poor, Crushing them With their own taxes. We celebrate with grief. And grief celebrates with us. ← Previous Next →

 By Jona Poems A voice echoed from afar  A call to pause, To reflect, To ask: Who leads us now? We knew their faces… Yet we stayed silent. These politicians  They shattered our peace. Let us unite. We cannot raise a nation With tainted thoughts And selfish hands — Hands eager to receive, But never to labour, Never to give. For a small “Chilembwe,” We sell tomorrow, We break the walls that held our peace. Let us unite. Even the Scriptures speak of love  The sacred power That humbles the greedy And heals the land. Let us rise, Let us mend, Let us build a home Together. ← Previous Next →

 By Jona Poems Waking up with a keen mind, Knowing we are greater than them. Raising a piece of paper, With hearts full of purpose  But it's a waste of time. Only echoes ring in our ears. They keep saying, We are the torchbearers, The stepping stones of future days. We keep repeating the words, Yet the same sins are repeated. We keep giving them chances To uplift their lives not ours. Echoes of tomorrow. Who will drive this train? I said when? Old tunes still lead the way, But we want Amapiano to run the game. Still, it’s echoes. The steel is being misused. We are not the echoes of tomorrow. For small coins, we shed sweat, Yet receive no benefit. We go out and cheer for them. Let’s change our mindset  We are the echoes of today, Not tomorrow. ← Previous Next →