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SkillBridge Modules Toggle Theme Module 1: Introduction to Digital Marketing 1.1 What is Digital Marketing? 1.2 Digital vs Traditional Marketing 1.3 Types of Digital Channels 1.4 Understanding the Customer Module 2: Social Media Marketing 2.1 Setting up Business Pages on Social Media 2.2 Profile Optimisation and Branding 2.3 Mordern Visiblity Booster that works on Facebook instead of Hashtags 2.4 Influencer Marketing Module 3: Content Marketing 3.1 Content Marketing- Giving value before selling 3.2 Types of Content Marketing 3.3 Story telling in Marketing 3.4 Free tools fot content marketing Module 4: Search Engine Optimization (SEO) 4.1 What is SEO? 4.2 Key words Basics 4.3 On page SEO 4.4 Introduction to Google Search Console ...

SkillBridge Modules Toggle Theme Mojwani 1: Introduction to Digital Marketing 1.1 What is Digital Marketing? 1.2 Digital vs Traditional Marketing 1.3 Types of Digital Channels 1.4 Understanding the Customer Mojwani 2: Social Media Marketing 2.1 Facebook & Instagram Strategy 2.2 Twitter and LinkedIn Marketing 2.3 Creating Social Media Content 2.4 Scheduling & Engagement Mojwani 3: Email & Website Marketing 3.1 What is Email Marketing? 3.2 Building Email Lists 3.3 Landing Pages 3.4 Calls to Action (CTAs) Mojwani 4: Search Engine Optimization (SEO) 4.1 What is SEO? 4.2 On-Page SEO Techniques 4.3 Keywords and Ranking 4.4 SEO Tools and Resources Mojwani 5: Analytics and Tracking 5.1 Using Google Analytic...

SkillBridge Module Button Toggle Theme Mojwani 1: Introduction to Digital Marketing 1.1 What is Digital Marketing? 1.2 Digital vs Traditional Marketing 1.3 Types of Digital Channels 1.4 Understanding the Customer Journey(Marketing funnel) SkillBridge Module Button Toggle Theme Mojwani 1: Introduction to Digital Marketing 1.1 What is Digital Marketing? 1.2 Digital vs Traditional Marketing 1.3 Types of Digital Channels 1.4 Understanding the Customer SkillBridge Module Button Toggle Theme Mojwani 1: Introduction to Digital Marketing 1.1 What is Digital Marketing? 1.2 Digital vs Traditional Marketing 1.3 Types of Digital Channels 1.4 Understanding the Customer SkillBridge Module Button ...

← Previous Next → Lesson 1: How to Create a Digital Marketing Plan Objective: By the end of this lesson, students will understand the steps involved in building a complete digital marketing plan for a business, project, or personal brand. 📘 Introduction A digital marketing plan is like a roadmap. It shows where you want to go, how to get there, and what tools to use. Without a plan, you may waste time and money on content or ads that don’t work. In this lesson, you will learn how to create a simple but effective digital marketing plan that you can apply to any brand or business.  Step 1: Know Your Goals Ask yourself: What do I want to achieve? Your goals must be SMART: Specific (clear) Measurable (you can track progress) Achievable (realistic) Relevant (fits your purpose) Time-bound (has a deadline) 📝 Example: “Get 1,000 email subscribers in 3 months.” 👥 Step 2: Define Your Audience Know who you are talking to. Who is your ideal customer? What are their problem...

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 Module 1: Introduction to Digital Marketing 1.1 What is Digital Marketing? 1.2 Digital vs Traditional Marketing 1.3 Types of Digital Channels 1.4 Understanding the Customer Journey --- Module 2: Social Media Marketing (SMM) 2.1 Setting Up Business Pages (Facebook, Instagram) 2.2 Profile Optimization & Branding 2.3 Using Hashtags and Captions 2.4 Free Tools for Social Media (Meta Studio, Buffer) --- Module 3: Content Marketing Basics 3.1 What is Content Marketing? 3.2 Types of Content (Text, Image, Video, Infographics) 3.3 Storytelling in Marketing 3.4 Free Tools: Canva, Google Docs --- Module 4: Search Engine Optimization (SEO) 4.1 What is SEO? 4.2 Keyword Basics 4.3 On-Page SEO (Titles, Meta Description) 4.4 Intro to Google Search Console --- Module 5: Email Marketing 5.1 Building an Email List 5.2 Creating a Basic Newsletter 5.3 Tools: Mailchimp or MailerLite 5.4 Sample Campaign Practice --- Module 6: Basics of Paid Advertising 6.1 What is Paid Advertising? 6.2 Facebook Ad B...

← Previous Next → 📘  Lesson 1: Why Analytics Matters   Objective: By the end of this lesson, students will understand the importance of digital marketing analytics, how it impacts decision-making, and how it helps improve online performance. 📘 Introduction In digital marketing, data is power. You might create great content, run ads, or post daily—but how do you know what’s working? That’s where analytics comes in. Analytics simply means the process of collecting, studying, and understanding data from your website, social media, or advertising platforms to see how people interact with your content. It answers key questions like: Are people clicking on my ads? Which posts bring more traffic? Where are my visitors coming from? What time do people visit my site? What content makes people take action (buy, sign up, or follow)? 📊 Why Analytics Is So Important 1. Improves Decision-Making Without data, you’re guessing. Analytics helps you make smart, evide...

← Previous Next →   Lesson 1: What Is Paid Advertising? Objective: By the end of this lesson, students will understand what paid advertising is, why it's important, and how it differs from free (organic) marketing strategies. 📘 Introduction Paid advertising is when you pay a platform like Facebook, Google, Instagram, or YouTube to promote your product, service, or content to a specific group of people. It is also called "sponsored content" or "paid promotions." Unlike free marketing where you grow slowly over time, paid ads help you reach more people faster, especially those who don’t follow or know your brand yet. Let’s break it down in a simple way. 💡 Key Concepts 1. Paid vs. Organic Organic reach = Free content (like posting on your Facebook page without paying) Paid reach = You pay to boost your content and reach targeted users 2. Why Use Paid Advertising? Fast audience growth Target people by location, interests, age, or behavior ...

← Previous Next →   Lesson 1: Building an Email List Objective: By the end of this lesson, students should understand what an email list is, why it’s important, and how to start building one from scratch. 📘 Introduction Imagine owning a shop where you can directly message your loyal customers anytime. That’s what an email list gives you—a direct and personal way to communicate with people interested in your content, products, or services. An email list is a collection of email addresses from people who have chosen to hear from you. These people could be students, clients, or followers. Your email list is one of your most valuable digital assets because it gives you full control—unlike social media platforms that can change algorithms or block accounts. Why Building an Email List Matters You own it – Unlike Facebook or Instagram followers, your email list belongs to you. High engagement – Emails have better open and click-through rates than social media po...

← Previous Next →   Lesson 1: What is Search Engine Optimization (SEO)? Objective: By the end of this lesson, students should understand what SEO is, why it matters in digital marketing, and how it helps content rank higher on search engines like Google. 📘 Introduction Every day, millions of people search for information on Google and other search engines. Some search for answers, others look for products, services, or ideas. But have you ever wondered how Google decides which websites appear first? That’s where Search Engine Optimization (SEO) comes in. SEO is the process of improving your website or content so that search engines can easily find and show it to people. If your content appears on page one, more people will see it, visit your page, and possibly buy from you or follow your work. What Exactly is SEO? SEO (Search Engine Optimization) means doing certain things to help your website or content appear higher in search results. It includes: 1. Using th...