Digital Marketing Course Outline

Module 1: Introduction to Digital Marketing

• 1.1 What is Digital Marketing?
• 1.2 Digital vs Traditional Marketing
• 1.3 Types of Digital Channels
• 1.4 Understanding the Customer

Module 2: Social Media Marketing

• 2.1 Setting up Business Pages on Social Media
• 2.2 Profile Optimisation and Branding
• 2.3 Building a Professional Profile (Personal Branding)
• 2.4 Modern Visibility Boosters: What Works on Facebook Instead of Hashtags
• 2.5 Influencer Marketing: How to Grow Faster by Partnering with Trusted Voice
• 2.6 Social Media Page Security Basics

Module 3: Content Marketing

• 3.1 Content Marketing- Giving value before selling
• 3.2 Types of Content Marketing
• 3.3 Story telling in Marketing
• 3.4 Free tools fot content marketing

Module 4: Search Engine Optimization (SEO)

• 4.1 What is SEO?
• 4.2 Key words Basics
• 4.3 On page SEO
• 4.4 Introduction to Google Search Console

Module 5: Email Marketing

• 5.1 Building an email list
• 5.2 Creating a Basic News latter
• 5.3 Tools for email marketing
• 5.4 Sample Campaign Practice

Module 6: Paid Advertising

• 6.1 What is paid advertising
• 6.2 Facebook Ads boosting
• 6.3 Whatsapp advertising
• 6.4 Introduction to google Ads

Module 7: Analytics and Tracking

• 7.1 Why analytics Matters
• 7.2 Facebook insights
• 7.3 Google Analytics
• 7.4 Understanding Reach, Engagement and Conversion

Module 8: Digital Marketing Stretegy and Planning

• 8.1 How to Create Digital Marketing Plan
• 8.2 Setting SMART Goals for for Digital Campaings
• 8.3 Creating Customer Persona
• 8.4 Affiliate Marketing