🌍 SALES AND MARKETING — FULL COURSE OUTLINE

Sales & Marketing Mastery

Professional Certificate Program | Beginner → Advanced

Course Format: Self-Paced | 2 Weeks

Time Commitment: 3–5 Hours Per Day

Who Can Attend: Entrepreneurs, Sales Professionals, Business Owners, Students, Marketing Staff

Assessment: Practical Projects (50%) + Final Growth System (50%)

Goal: Learn to attract, sell, handle objections, build repeatable growth systems, and track KPIs like a pro.

Lessons

• What Sales & Marketing Really Mean
• Customer Journey Framework
• Why Businesses Fail
• Modern Lead Generation + Conversion System

Practical Project

• Analyze 3 Real Businesses

Access Module 1

• Target Market Fundamentals
• Customer Pain Points
• Customer Personas
• Buying Psychology

Practical

• Create Customer Persona

Access Module 2

• Mobile Market Research
• Competitor Analysis
• SWOT Strategy
• Value Proposition

Access Module 3

• Brand Strategy
• Trust Building
• Positioning Framework
• Brand Voice

Access Module 4

• 4Ps & 7Ps
• SMART Goals
• Customer Acquisition
• Marketing Funnel Design

Access Module 5

• Content That Converts
• Facebook Organic Strategy
• WhatsApp Automation
• TikTok & Instagram Basics
• Content Calendar

Access Module 6

• Why Ads Fail
• Facebook Ads Basics
• Audience Targeting
• A/B Testing
• Landing Pages & Funnels

Access Module 7

• Prospecting → Pitch → Close
• Consultative Selling
• Value-Based Selling
• Follow-Up & Referrals

Access Module 8

• Handling Price Objections
• Negotiation Skills
• Closing Techniques
• Upselling & Cross-Selling

Access Module 9

• Repeatable Sales System
• Lead Database Setup
• CRM Basics
• Retention Strategy
• KPI Tracking

Access Module 10

Certificate: Professional Certificate in Sales & Marketing Mastery
Issued Upon Successful Completion